Services - oFi Brand - Empowering Fi Brands

Explore Our Tailored Branding Services

oFi/Brand offers specialized branding services designed to empower community banks and credit unions. Our strategies are tailored to enhance your brand presence, allowing you to effectively connect with your target audience. Partner with us to focus on your core operations while we strengthen your community ties.

Brand Strategy Development

Our Brand Strategy Services help define your bank's unique identity. We work closely with you to create strategies that resonate with your audience and drive growth. oFi/Brand specializes in crafting tailored branding strategies for your financial institution. Our Brand Strategy Development helps define your unique identity and market position, enabling you to connect with your target audience.

Visual Identity Design

Our Visual Identity Design service creates a cohesive visual representation of your brand. From logos to typography, cards to digital wallets, we ensure your bank's personality shines through. Your FI has a distinct identity. Our branding strategies are developed to align with your individual mission and values; enhance your standing in the community; and strengthen relationships with the people you serve.

Marketing Collateral Creation

We develop effective promotional materials that align with your brand strategy. Our collateral creation services engage your audience and enhance your marketing efforts. Our approach to boosting brand recognition helps your FI stand out in a highly competitive landscape, enabling you to find your niche in your community.

Discover the Impact of Our Branding Services

oFi/Brand offers specialized branding solutions tailored for community banks and credit unions. In us, you have an experienced partner who understands your challenges and who is committed to strengthening your community ties.

Our Packages & Services

We’ve created a few

On-Demand Projects

You know what you need done. The problem is finding an agency familiar with FI marketing, one which can deliver individual projects on time and on budget. The solution is oFi/Brand. Our team can produce whatever marketing materials you require by the piece, without a long-term contract.

Growth Package

Perfect for Community FIs looking to achieve specific goals within a defined timeframe. For example, driving loan and deposit growth, attracting new customers, enhancing their brand image or making more of an impact in their market area. This package includes on-demand projects as well as:

Strategic Package

Even established brands need to refresh their images or completely reinvent themselves to stay vibrant and competitive in this dynamic economic environment. Our Strategic Package is designed to re-energize your brand, beginning with a detailed review and re-evaluation of your current brand identity, then implementing a step-by-step plan to rebuild your brand from the ground up. Think of this as a full-brand overhaul, involving:

Questions? Just Ask.

Have questions about our branding services? Explore our frequently asked questions to find the information you need to enhance your brand's presence.

Can you help with design and printing of Privacy Policies, Welcome Packets, Benefits Guides, disclosures and other one-off projects?

Yes! Our team includes graphic artists and content writers who are thoroughly versed in the Compliance requirements of FI marketing. We can also offer an “extra set of eyes” to review your materials before going to print.

We need help with designing, ordering and printing Credit/Debit Cards. What can oFi/Brand do?

Simply put, we can do it all. Creating custom plastics is how we first got started. The oFi/Brand team offers 20+ years experience in the card printing industry. Our areas of expertise include design and production of credit/debit/gift cards; custom and personalized cards; as well as overlays, custom cores and printing a thermal PAN.

Can you assist with a branding and naming strategy?

Yes. We understand the complexities involved in developing a strategy for a new name or brand identity. Our team has developed a methodology to work through all the federal and state requirements regarding naming conventions, in addition to intellectual property law and trademark registration.

What if we’re just looking for guidance to navigate through the landscape of our marketing area?

We’re happy to help! Nothing wrong with having a fresh set of eyes to give you an outside perspective on your marketing strategy and brand positioning, or simply offer advice on getting more from your current marketing program. Oh, and if we think you’re doing just fine, we’ll tell you. We don’t believe in creating unnecessary work, or solving problems that don’t exist.

Do you offer digital wallet design services?

Yes! We can provide your FI with digital wallet imagery on an “on-demand, as-needed” basis or as part of an overall branding strategy.

Do you offer on-going design and/or printing services?

Whatever you need, oFi/Brand is available. Our focus is on serving those FIs without the resources to maintain a full marketing staff. And we can generally do the work cheaper, faster and better than other marketing agencies, especially those lacking experience in the FI space.

We’re comfortable with our branding, but need help in developing a retail strategy and tactics. Can you help us?

Absolutely! We’re happy to collaborate with your team in mapping out a cohesive retail strategy and the tactics to implement it. Ttogether, we’ll determine what solutions are most valuable to your institution and from there, build a cost-effective marketing campaign that supports your objectives.